LOEWE Shop-in-Shop
Situated on the 5th floor of La Rinascente, Via del Tritone, Rome, this LOEWE shop-in-shop captures the energetic modernity derived from the personality and essence of LOEWE to present a new interpretation of a store concept for their brand.
Partnered with Brenna Bollins
Mood board by Brenna
INTRODUCE YOUR BRAND
The Concept
People shop and have a unique, inclusive, and contemporary experience with LOEWE’s shop-in-shop in La Rinascente. This experience is accomplished through the use of art, outstanding materials, and horizontal motion. A distinct color scheme is used to capture the lively energy of LOEWE.
Floor Plan
Photoshop by Brenna
Scale 1:30
Axonometric view
Storefront perspective
Perfume Wall Perspective
LOEWE feature wall
Mosaic
Incorporation of Art
Chiachio & Giannone
Textile
Nimrod Messeg
Metal sculpture
Chiachio & Giannone
Textile
Custom display shelving
Glass
Custom perfume display wall
Glass, metal