La. B Pop-up Store
A pop-up store in the atrium of La Rinascente, Via del Tritone, Rome, dedicated to a women-owned luxury leather fashion brand: La. B. This pop-up serves as a space to present La. B’s new brand identity, display a new collection as well as encourages a community environment.
Partnered with Brenna Bollins
Mood Board
The Concept
This pop-up shop reflects the aesthetic of La. B’s website, as well as the message that this brand has embedded into their brand identity. Embracing dark history is part of empowering one’s future, a concept well-known in La. B’s strengthening, unified, and circular community.
Floor Plan
Axonometric View
The Results
With hints of Roman inspiration, La. B’s new brand identity is elegantly presented in the atrium space of La Rinascente with seamless soft curves, leather materials, and a mood that represents its beginnings as a brand for women.
Store Front Perspective
Display Wall Perspective
Custom Designs
Display Wall
Plaster (5 wall colors), partition
Barstool
Metal, leather
Custom elements of this pop-up created in Revit.
Bar
Marble, embossed glass